What Is a WhatsApp Quality Rating?

How does Meta rate a WhatsApp business number?

Meta gives each business phone number on the WhatsApp Business Platform a quality rating of green (high), yellow (medium) or red (low). The rating reflects feedback from the people who received the number’s messages over the past 7 days, including how many of them blocked the number or reported it (Meta Business Help Center).

Because the window is only 7 days, the rating can change within days in either direction. A batch of unwanted messages can pull it down quickly, and a number that stops the behavior and keeps sending messages people welcome can see it improve. Treat the rating as a trend to watch rather than a formula to game.

What affects a quality rating?

The rating is driven by what recipients do after your message arrives, so the inputs are the things that make people block or report a business:

• Messaging people who did not opt in. WhatsApp’s Business Messaging Policy allows you to contact someone only if they gave you their phone number or username and you received their opt-in permission (WhatsApp Business Messaging Policy). Cold outreach is the fastest route to a red rating.
• Ignoring opt-outs. The same policy requires you to honor requests to stop. Messaging someone after they asked you to stop invites a report.
• Volume and timing. Bursts of similar messages to many people look like spam to recipients, whatever the content. Sending in small batches, 5–10 messages at a time, and spreading sends over the day gives people a chance to reply and keeps feedback healthy.
• Message content. Vague, irrelevant or overly promotional messages, and marketing templates sent to people who only expected order updates, draw blocks. Clear, expected, useful messages do not.
• Response behavior. A number that answers replies promptly keeps conversations two-way and useful to the recipient. One-way blasts with no human behind them are more likely to be blocked or reported.

How are quality rating and messaging limits connected?

Messaging limits cap how many unique WhatsApp users a business portfolio can message outside a customer service window in a moving 24-hour period. New portfolios start at 250 unique users and can scale to 2,000, 10,000, 100,000 or unlimited, and the limit is shared by all numbers in the portfolio (Meta documentation).

Meta documents quality rating and messaging limits together, and its Business Messaging Policy says WhatsApp may limit or remove access for messaging people at scale in an unauthorized manner (WhatsApp Business Messaging Policy). A falling quality rating is an early sign that recipients see your sends that way. Messaging only opted-in people protects both your rating and your access to the Platform.

Does a QR-linked WhatsApp number have a quality rating?

Quality rating is a feature of the official WhatsApp Business Platform. A WhatsApp or WhatsApp Business app number connected to whatsappx.si by scanning a QR code uses WhatsApp’s linked-device feature, like WhatsApp Web, so Meta does not show it a green, yellow or red rating.

The same recipient behavior still matters, though. WhatsApp states that its products are not intended for bulk or automated messaging and that doing so violates its Terms of Service, and it may act on accounts that message people at scale in an unauthorized manner (WhatsApp Help Center). Blocks and reports against any number, linked or not, can lead WhatsApp to restrict or block it. For a QR-linked number, follow these rules: if you create a brand-new WhatsApp number, use it normally for 15–20 days before you connect it; send 5–10 messages at a time, never bulk blasts; and message only people who opted in. Otherwise WhatsApp may restrict or block the number.

How does whatsappx.si help you keep a healthy rating?

With whatsappx.si you scan a QR code to connect the WhatsApp you already have, and your whole team replies from one shared inbox, which keeps conversations two-way and answered. Chats can be assigned to a teammate so nobody is left waiting, and keyword-triggered auto-replies answer common questions today. AI-written replies are coming soon. If you need the official route, you can also connect numbers through Meta’s WhatsApp Business Platform with Embedded Signup in the app and sync your message templates with Meta. whatsappx.si does not offer bulk broadcast campaigns, by design.